Hero Incredible

Musician Baron Stout, aka Hero Incredible, wanted a strong, yet lighthearted logo as he continues to make a name for himself within the local music scene. With a name like "Hero Incredible," how could we not have some fun with this project? I worked closely with Baron to explore superhero motifs that resonated. Both logo concepts find subtle inspiration here; distressed textures, shield imagery, and more make it look like Hero Incredible has just fought a battle (and won, of course). Full typography and bold graphics communicate a brand that is sure of itself and ready for that big break.

Client: Hero Incredible

Art Direction: Liz Botts

Scope: Identity