marketing + sales collateral, illustration
Encore Inc. is an emergency service provider for healthcare, hospitality, commercial and industrial clients facing difficulties following catastrophic events. The firm commissioned Say Simple to create marketing pieces able to explain its variety of complex remediation services. Because of the specialized nature of Encore's work there was a high volume of technical language and images that needed to be made accessible to clients. For this, Say Simple explored ways to reduce confusing content, and explain Encore’s services in a more graphic and visually-engaging manner. Charts, custom icons and graphics illustrate specialized services, chemical effects and processes and more, replacing previously dense text that struggled to engage with the audience.