Brand discovery + identity, custom illustration, copywriting, art direction, business materials, marketing + sales collateral, apparel design, event marketing, web design
2016 Main Event Space and Art Gallery is located in the eclectic Kansas City Crossroads district. The owners’ retro style and laid-back sensibilities combined with the building’s rich historic fabric and the area’s vibrant arts scene provided unending sources of inspiration and creative possibilities. 2016’s distinct mix of exposed brick in an art gallery setting, along with marble accents and rich architectural finishes, manifest in an understated but beautiful space appealing to those clients in search of a current and modern venue that is still warm, inviting and classically inspired.
Ultimately, the 2016 Main identity is about balance. The careful pull between elements – vintage and modern, youthful vibrancy and mature simplicity, urban rustic versus elegant refinement – all illustrated within the physical space itself, helped guide the process and inform design decisions. Helping to get the creative ball rolling were 2016 Main’s bold, can’t-miss, orange doors that welcome guests into the venue. The palette includes a toned-down version of the orange and a rich plum hue that work together to provide a fresh and fun, as well as soft, romantic aesthetic appealing to 2016 Main’s client base. Clean, simple logotype forms incorporate funky prints, attractive florals and complimentary fonts to achieve the aesthetic balance driving this entire process.